Automation


Machine Learning 101

Machine learning has the power to transform your marketing by adapting to rapidly-evolving consumer behaviour at a scale that is not humanly possible. What is Machine Learning? Machine learning is a discipline of artificial intelligence combining science, statistics and computer coding that aims to make predictions based on patterns discovered in data. As opposed to rule-based decision systems, which follow an explicit set of instructions known by the developers in advance, machine learning algorithms are designed to analyse data and discover patterns that humans are unable to find efficiently, if at all.......

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